Make Stores Safer
Places to Shop and Work

Why Consider FaceFirst Face Matching Software?

Ultimately, retailers say that AI’s most powerful and vital benefit is protecting their employees and customers. Criminals have killed more than 1,500 customers, employees, and security personnel in U.S. retail settings since 2022, according to industry publication D&D Daily. Having an active threat management solution is vital when seconds count.

Reduce Violent Confrontations

Retail employees and customers share understandable concerns about store safety. A FaceFirst grocery client reported a 50+% year-over-year reduction in violent in-store confrontations after deploying FaceFirst. Safety isn’t a cost center—it’s a competitive advantage.

Reduce Theft

FaceFirst’s AI-driven analytics help retailers identify criminal behavior patterns and prevent repeat offenses. For example: A retailer using a FaceFirst search identified a widespread theft pattern—at least 88 incidents with 2,000+ stolen gift cards in the prior 30 days. The result? In just three hours, the retailer foiled that criminal operation, and the individuals involved have not been back to any of that retailer’s stores. Those wins add up: That retailer deterred $866K in gift card fraud in 2024 using FaceFirst.

Identify and Deter Criminal Behavior Patterns

Multiple clients have used FaceFirst to prove that 90+ percent of individuals enrolled with probable cause were repeat offenders. Retailers often monitor nonviolent repeat offenders over time to help identify accomplices and build cases for eventual prosecution. Recent research by the LPRC analyzed the impact of a retailer’s top offenders in a 60-day period:

• Top 102 offenders generated 9,541 probable face match events in 60 days
• Average of 96.4 events per offender
• $978,588 potential losses in 60 days
• Extrapolate to $5,871,528 annual losses

Increase Profits

FaceFirst makes it easy to measure key results, including ROI for deterred loss. A FaceFirst client analyzed the deterrent opportunity during a 90-day test in just 20 stores and identified $1.34 million in case value visibility. The client extrapolated the annual preventable loss value and is now implementing FaceFirst chainwide.

Improve Investigation Efficiency

FaceFirst dramatically increases investigative efficiency. An investigator using FaceFirst’s AI tools was more than eight times more efficient than his unassisted colleague working the same case, according to research by the Loss Prevention Research Council (LPRC). The investigator using traditional CCTV without FaceFirst required more than 18 hours of investigative work. The investigator using FaceFirst identified twice as many affected locations and delivered more than four times the fraud case value in just two hours.

Protect Consumer Privacy

For years, security cameras have recorded each person who enters your stores. The addition of face matching software now provides a real-time notification for situational awareness and response when a known threat enters. FaceFirst only matches individuals you have enrolled for probable cause, including violence, threats, or theft. Face templates that are not enrolled are deleted automatically.