Gatekeeper Systems’ Strategic Partnership with ROC Adds Top-Ranked Facial Recognition Algorithm to Industry Leading FaceFirst® Software

Foothill Ranch CA, December 3rd, 2025 — Gatekeeper Systems, a pioneer in intelligent theft prevention solutions, today announced a significant enhancement to its FaceFirst® platform with the integration of technology from ROC. ROC is the #1 American provider of facial recognition and vision AI and trusted by the U.S. Department of Defense, numerous law enforcement agencies, and Fortune 500 companies.

FaceFirst’s ROC algorithm integration delivers a new level of accuracy, fairness, and operational trust to enterprise loss prevention programs. It helps retailers reduce false alerts, improve investigative efficiency, and strengthen risk mitigation without requiring new hardware or additional costs.

Platform Engineered for Confidence and Compliance
The FaceFirst® + ROC integration provides dual-algorithm verification for every probable match event, improving system accuracy in diverse and complex environments while maintaining the speed retailers rely on for life safety and security. Both platforms are developed in the United States and adhere to high standards of privacy, fairness, and responsible AI governance.

Setting a Higher Standard for Responsible Retail AI
“Facial recognition in retail must be fast, accurate, and accountable,” said Robert Harling, CEO of Gatekeeper Systems. “By embedding ROC’s NIST-verified algorithm directly into FaceFirst, we’re giving retailers a system that performs in real time and stands up to public, operational, and legal scrutiny. It’s AI you can trust—and accuracy you can prove.”

Verified Performance, Measurable Results
ROC’s algorithm has been independently validated by the U.S. National Institute of Standards and Technology (NIST) through its Face Recognition Technology Evaluation (FRTE), the global benchmark for facial recognition algorithm performance. According to the most recent results, ROC ranked as the #1 American vendor and among the top global performers, achieving exceptional accuracy, speed, and fairness across all major test categories. Highlights include:

  • #1 U.S. vendor overall for accuracy.
  • #1 western vendor for 1:1 Visa-Border & Border-Border Verification, ranked #3 globally by False Non-Match Rate (FNMR)

See the latest results at https://face.nist.gov/frte/reportcards/11/roc_019.html

Gatekeeper Systems’ strategic partnership with ROC reinforces our commitment to continuous improvement of cutting-edge solutions that address the evolving challenges of retail safety and theft.

For further information and detailed insights into our enhanced product line, please visit our website at GatekeeperSystems.com.

Contact us for more information.

Media inquiries should be directed to PR@GatekeeperSystems.com.

About Gatekeeper

Gatekeeper Systems’ expanded product suite of intelligent cart solutions offers solutions for EVERY retailer’s needs to minimize merchandise loss, reduce asset and labor expenditures.

Gatekeeper’s loss prevention and cart containment solutions utilize patented locking technology to put an end to cart-based shoplifting, shopping cart loss, and uninformed decision-making. Cart management solutions increase safety and reduce labor costs by maximizing productivity while simultaneously resulting in a positive store image.

Intelligent pushout theft prevention solutions stop thieves and their cart full of unpaid merchandise from leaving the store. Customizable technology allows retailers to defend their entire store or just a high loss department based on the store’s unique layout.

Business Intelligence solutions provide increased visibility for informed decision making. Increase efficiency, optimize fleet size, and perfect the entire customer shopping experience with store and enterprise-level analytics.

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