Combatting the Surge in Retail Violence with Face Matching Technology

In today’s retail environment, loss prevention teams face the challenges of theft and physical threats to employees and customers. Gatekeeper Systems’ FaceFirst technology helps retailers prevent in-store violence and theft by combining artificial intelligence with human decision-making. 

Retailers use FaceFirst to receive real-time alerts when known offenders enter a store, enabling staff to act before situations escalate. This shift from reactive to proactive security is transforming how retailers manage threats.

The results speak for themselves. Retailers using FaceFirst have reported:

• Up to 93% reduction in theft events
• 8x greater investigative efficiency*
• 4x higher case value
• 2x more incident locations identified

Beyond the numbers, FaceFirst contributes to peace of mind. “Theft plus violence is robbery,” said one client. “We file charges on every one of those.” Another added, “You can’t put an ROI on store safety. It’s priceless.”

FaceFirst isn’t just helping retailers catch repeat offenders; it’s redefining what it means to keep people safe in the face of evolving retail crime. As one industry veteran put it: “If you don’t have FaceFirst, you will get left behind.”

Find out how Gatekeeper Systems’ Purchek® solution and FaceFirst can help your team today. 

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*LPRC researchers found that an investigator using FaceFirst was 8X more efficient with 4X the case value than an investigator without FaceFirst.