FOOTHILL RANCH, CA — May 22, 2025
Sistemas Gatekeeper is proud to announce that Paul Jones, LPC, Senior Vice President of Sales, has been recognized by the National Retail Federation (NRF) as one of the industry’s 2025 Ring of Excellence honorees, celebrating outstanding leadership in loss prevention, asset protection, and retail cybersecurity.
With four decades of experience in retail loss prevention and operations, Paul has served in leadership roles for some of the world’s most recognized brands. His deep expertise and long-standing dedication to the profession have shaped his work at Gatekeeper Systems, where he leads strategic sales initiatives for innovative solutions like Purchek® pushout theft prevention and FaceFirst’s AI-powered face matching platform.
“This recognition from NRF is a reflection of Paul’s tireless commitment to advancing the retail industry,” said Robert Harling, CEO of Gatekeeper Systems. “His insight, leadership, and mentorship have had an immeasurable impact—not just within our organization, but across the entire asset protection community.”
In addition to his professional achievements, Paul is widely respected for his mentorship of the next generation of AP/LP professionals. He currently serves as Vice Chairman of the Fundación para la Prevención de Pérdidas (LPF), where he helps guide industry education, certification and philanthropic initiatives. His popular “Thoughts from the Beach” series on LinkedIn offers actionable advice and leadership tips, grounded in decades of industry experience and delivered with Paul’s signature candor and heart. His presence on LinkedIn has become a source of encouragement and guidance for professionals at all levels.
“I’m honored to be included,” said Jones. “I’ve spent my career in this industry because I believe in what we do—keeping people safe, protecting assets, and building better environments for customers and employees alike. It’s a privilege to now help bring proven, cutting-edge solutions to the retailers we serve through Gatekeeper Systems.”
Gatekeeper Systems’ commitment to innovation and safety is exemplified by its flagship Purchek® solution, which quietly prevents cart-based theft at the exit without confrontation. The recent addition of FaceFirst to the Gatekeeper Systems portfolio further expands that commitment, offering retailers real-time intelligence to identify repeat offenders and recognize organized retail crime patterns.
Together, these complementary technologies help create safer, more efficient store environments—preserving the customer experience while reducing risk.
As retail faces new and evolving challenges, Gatekeeper Systems is proud to stand with leaders like Paul Jones, LPC in shaping the future of asset protection.
For media inquiries, contact:
Tracine Marroquín
Vice President, Marketing
Acerca de Gatekeeper Systems
Gatekeeper Systems is a global leader in retail loss prevention technology, providing innovative solutions that protect merchandise, reduce shrink, and create safer, smarter retail environments. With patented products like the Purchek® pushout theft prevention solution and advanced AI-enabled face matching capabilities through FaceFirst, Gatekeeper Systems serves leading retailers across the globe, protecting people, products, and profits.
Learn more at: https://www.gatekeepersystems.com
Read the NRF Press Release here: https://nrf.com/media-center/press-releases/nrf-to-recognize-leaders-in-loss-prevention-asset-protection-and-cybersecurity
Follow Paul on LinkedIn: https://www.linkedin.com/in/pjoneslp/
