Organized retail crime, retail violence, and sophisticated theft are escalating, demanding equally advanced solutions. Retailers are under more pressure than ever to protect both their people and their profits, and traditional surveillance tools can no longer keep up. As asset protection leaders evaluate face-matching technologies, choosing the right partner has never been more critical.
Proven Performance at Scale
While many have entered the face-matching space in recent years, few have achieved proven, measurable success across large-scale retail environments. FaceFirst® stands apart. For nearly a decade, its technology has delivered results across some of the nation’s largest and most respected grocery and retail chains.
Today, more than 50 U.S. grocery banners and multiple top-10 national retailers rely on FaceFirst® to identify repeat offenders, prevent organized theft, and enhance store safety. Its precision, scalability, and seamless integration into existing loss-prevention workflows have made it the trusted standard for enterprise-grade face matching.
This consistency at scale matters. Retailers often face the challenge of managing hundreds of stores and thousands of daily visitors, all while responding to incidents in real time. FaceFirst® enables that visibility, giving teams the actionable data they need to make smarter, faster decisions, without disrupting operations or guest experiences.
Continuous Innovation
Since joining forces with Gatekeeper Systems in 2025, FaceFirst® has accelerated its pace of innovation. The partnership has expanded both the product’s capabilities and its strategic reach within the retail security ecosystem.
Version 8.3 introduces major advancements, including a powerful new mobile application that allows investigators and store managers to receive instant alerts and manage watchlists from anywhere. The latest release also integrates the top-ranked NIST algorithm (among Western providers), which is recognized for both accuracy and performance.
This ensemble approach combines multiple AI engines to further improve precision, mitigate bias, and deliver instant results when seconds count. The outcome is a smarter, more adaptive system, one that continues to evolve alongside the challenges retailers face every day.
Quantifiable ROI
Retailers aren’t just investing in technology, they’re investing in measurable results. FaceFirst® clients have consistently reported strong financial outcomes that directly support their bottom line. Grocery clients, for example, have seen average annual savings of $80,000 per store by reducing repeat theft and enabling faster investigations.
Independent research backs these results. A Loss Prevention Research Council (LPRC) study found that investigators using FaceFirst® delivered four times the case value compared to traditional CCTV reviews, while cutting investigation time from 18 hours to just two.
These numbers represent more than efficiency, they represent real impact. With fewer hours spent on manual video review, loss prevention teams can redirect their focus toward proactive deterrence, case collaboration, and employee safety.
Actionable Intelligence
What truly sets FaceFirst® apart is its ability to turn data into action. The technology doesn’t just detect, it connects. Each recognition event becomes part of a larger intelligence network, transforming isolated incidents into cross-store insights.
This level of visibility enables retailers to identify patterns of organized theft, track offenders moving between locations, and coordinate responses across regional teams. It’s actionable intelligence that drives both strategic and tactical decisions, ensuring that every alert leads to a meaningful outcome.
Crucially, FaceFirst® maintains human oversight at every step. The system is designed to augment, not replace, investigator judgment, helping teams work smarter and more accurately while upholding the highest ethical and compliance standards.
The Proven Partner in Retail Face Matching
FaceFirst® isn’t an add-on to an existing LP platform or a consumer app repurposed for the retail environment, it was purpose-built for it. Developed in close collaboration with retail loss prevention professionals and refined through years of field deployment, the platform is battle-tested in real stores, under real conditions.
In an industry crowded with new entrants still learning retail’s complexities, FaceFirst® stands as the proven, retail-tested choice. Its track record, technical innovation, and deep understanding of loss prevention make it the solution that retailers trust to safeguard their operations, today and for the future.
FaceFirst®, now part of the Gatekeeper Systems® family, continues to lead the way in AI-powered face matching, helping retailers protect people, product, and peace of mind.
