Cart-Based Data Analytics | Gatekeeper Systems

Are your carts talking to you? They should be.

Learn more about your customers from your carts.

Analytics are more popular than ever but have yet to be turn towards shopping cart fleets. Better understanding your carts will give you more control over time spent in store, purchase amounts and meeting customer service needs.

Stores rely on a decade old formula to assign cart fleets and makeups, this leads to:

Excess fleet size that reduces merchandise ready floor space
Bloated fleets lead to more cart corrals reducing availability of parking spaces.
Standardized fleets lower sales by not accounting for customer preference

Retailers need insight into fleet health and workload to properly balance maintenance and availability:

Cart-based analytics can provide greater insights to individual shopping behavior than alternative solutions
Associated data can provide valuable information to more efficiently schedule staff to meet shopper traffic.
System monitors status and advises of maintenance and service requirements.

Gatekeeper's Solution

A cart based analytics system enables store management and marketing teams to optimize their store and cart fleet for the highest sales. Cart analytics presents a number of advantages for marketing and sales:

Tailor a customer's experience to their needs:

Gain a better understanding into a store’s specific needs around staffing and retrieval
Provide more specialty and varied cart types to match customer wants
Accurately adjust fleet sizes during holiday rushes, avoiding underages and overages.

Customize your cart mixture for savings and better sales:

Track and improve cart health for lower maintenance costs
Remove excess and underperforming carts freeing space for merchandise
Removing an internal cart corral frees floor space valued at $60,000 a year

Right cart for the right customer:

Customers purchase different amounts based upon which carts are available
Average basket spend had a 3-5% increase when supplied with a preferred cart
Increase customer satisfaction by tailoring cart fleet with specialty and varied cart sizes

Free up to $60,000 in floor space

Are your carts talking to you? They should be.

Learn more about your customers from your carts.

Gatekeeper's Solution

Cart Analytics

Cart Analytics Sell Sheet›

Cart
Retention

Pushout
Prevention

Cart
Management